Direct? indirect? web only? – your sales strategy will drive so much of what you do and where you invest. The decisions you make about your route to market will determine what sales skills your organisation will need and what sales support infrastructure you will also need.
Margins will be different too through the different channels and you need to be prepared to understand and accept the differences between them all.
We can help you through these decisions and help you to build your teams as appropriate. Once in place, you need to keep re-visiting your strategy to ensure that it remains right for your business.