You can’t be all things to all people. This is the hardest lesson of market positioning. You have to find a place in the market you can call your own.
We have a market positioning workshop for new products or services that gets to the bottom of ‘who it is you want to convince of what’. It sounds simple but often it’s not. This will help you establish your own position. It is a rewarding process that clarifies thinking and buy-in and can be the foundation future market growth.
As an example, we have recent experience of reviewing & advising on the shared services and outsourcing market on behalf of a management consulting business to achieve better positioning and market approach.
We’ll help you find a sustainable market position for your product or service, adding some rigorous and disciplined thinking to find the right path, test it, set off on it and move with it.